In 2012, together with two friends, I launched Brickonomics, the first LEGO game on economics for high–school students in marginalized areas in Poland. Between November, 2012 and May 2013, we oversaw the whole cycle of the project. As a product person on the team, I led customer research from observations in classrooms to interviews with economists and students. Further, together with two friends, we designed the game, run test experiments on several prototypes, helped design and implement the final product. I also led our marketing and fundraising endeavors.
Brickonomics received multiple awards including a semi-finalist prize at the Dell Social Innovation Challenge and the World Bank Youth Innovation Winner award. It reached 6000 students from marginalized regions in Poland within the first 6 months.